Arielle Rubin Dunn
Marketing Director, Nettwerk
Arielle is a driven music marketer and digital strategist with over 13 years of experience in the music industry. Nettwerk has been her home for the past two and a half years, growing into the role of Marketing Director. Before joining Nettwerk, Arielle built the digital strategy department at 7S Managment (Nathaniel Rateliff, Tennis) for four years and ran the digital marketing department at Mick Management (Leon Bridges, John Mayer) for six years. She’s thrilled to work directly with artists, staying true to their vision while amplifying their music online by reaching new audiences and developing strong, lifelong fans globally. Arielle’s full music industry experience includes work in artist management, record labels, music publishing, and live events. She’s a proud graduate of New York University’s Music Business program (go Violets!).
As Marketing Director, Arielle is the marketing lead on exciting artist projects such as Vacations, Andrew McMahon in the Wilderness, Rosie Darling, & Caleb Hearn. Favorite marketing activations include several TikTok influencer campaigns for Vacations, adding fuel to their continuous and authentic virality on the platform (including organic uses from Lizzo & Bella Poarch) and resulting in their song “Young” going Platinum in the US in just two years of signing to Nettwerk. Another memorable campaign is Andrew McMahon offering an exclusive Wilderness hat for his Spotify fans, with all sales benefiting his Dear Jack Foundation (focused on providing support to adolescent and young adult cancer patients and survivors + their families).